Design thinking is a problem solving method geared to overcome wicked problems, that have no right or wrong solution and resist traditional approaches, as “the information needed to understand the problem depends upon one’s idea for solving it” (Rittel & Webber, 1973, 161). While the concept of design thinking within the academic dialogue of design has been under discussion for more than 30 years, its recent adoption as an innovation method has led to its popularity in various disciplines (Wigley and Straker, 2017). Interest in how designers work and think progressively moved from the purview of designers and architects to the field of management and business administration (Elsbach & Stigliani, 2018). As awareness of the designed experience increases, so does the desire to apply the process of design thinking to a wider range of scenarios to analyze and resolve any business or productivity challenge in a new, insightful, invigorating manner (Hodgkinson, 2013).
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